ABOUT THE COMPANY: Billion Dollar Brows is the only cosmetic company that is exclusively dedicated to eyebrows.
CHALLENGE: To redesign packaging to match it's higher price point and realign company with their target audience of women aged 18-40.
SOLUTION: We designed minimal packaging to give a more up-scale feel, allowing the company to raise their prices. Personal hand written notes were integrated in collateral to give a personal feel, offsetting the clean packaging.
ABOUT: Doug Otto, Mayoral candidate for Long Beach, California with progressive beliefs.
CHALLENGE: To create eye catching illustrations to elevate Otto from his competition.
SOLUTION: Using vintage WPA posters as inspiration, we created several illustrations in a nostalgic style. The illustrations were then applied to oversized mailers.
Cuvée is a seasonal farm-to-table restaurant based in the wine country of Napa, California where live bluegrass music is featured weekly.
CHALLENGE: To use the existing logo but update the branding to give more of a low-country feel that reflected the beliefs of the chef and staff.
SOLUTION: A red wine stained wood texture for the background with both vintage and modern elements to give an eclectic feel.
ABOUT THE COMPANY: Noble House is a hospitality group with 18 boutique properties throughout the United States, primarily targeting a demographic of 40-65 year olds.
CHALLENGE: To develop investors booklet and overall food and beverage branding to bridge different properties while maintaining a consistent look and feel.
SOLUTION: We created a passport theme, integrating map legend icons and passport stamps to showcase each individual property and encourage customers to visit multiple hotels.
ABOUT THE COMPANY: Naples Bay Resort is a luxury resort nestled in the waterfront of Naples, Florida.
CHALLENGE: To assist in rental sales on property and to engage a younger demographic of 35-50 year olds.
SOLUTION: A multi-part campaign including full page advertising, banner ads, rack cards and an in-room booklet using big bold typography and experiential photos.
ABOUT THE COMPANY: Riviera is an iconic mid-century hotel frequented by legendary rat pack celebrities in it's heyday. Riviera has recently refreshed and rejuvenated to bring the hotel to the twenty first century.
CHALLENGE: To develop a visually compelling keycard check-in packet to showcase onsite restaurants, pools, and spa. This piece was meant to appeal to an affluent crowd between the ages of 25-45.
SOLUTION: We designed eclectic and highly typographic badges to use over existing photography. Type badges were used in multiple ways including social media posts and event posters.
ABOUT THE COMPANY: The Commons Hotel is mid-range hotel located on the U of M campus in Minneapolis, in 2012 it was completely renovated and rebranded for a fresh start.
CHALLENGE: To make the hotel appeal to both urban dwellers from the east and west coasts while maintaining a midwest comfort. The goal was to stay true to the roots from the area but elevate the product.
SOLUTION: We developed a custom typographic logo using vintage Americana signs as inspiration, but used gold and black to keep the overall feel high-end yet classic. The result was a logo that is both nostalgic and modern.
"Get Lost" advertising campaign, printed in Gotham, Hamptons, and Islands Magazines.
ABOUT THE COMPANY: Santa Barbara Beach and Golf Resort is located in the beautiful Dutch Caribbean of Curaçao
CHALLENGE: To design a logo, branding and collateral focusing on the bright turquoise and deep blue of the water. An important element of the design is to clarify that the resort is in Caraçao and not California.
SOLUTION: We designed a bright blue logo and used those colors throughout all collateral. A custom stylized map was created to clarify location and also give an adventurous feel.
ABOUT THE COMPANY: Clark Regional Museum is located in Buena Park, California and features ice age fossil and local geology exhibits.
CHALLENGE: To illustrate the animals in each display case and apply them to information cards. The previous cards were mismatched and dated, our goal was to create a uniform look for the entire museum.
SOLUTION: For the illustrations, we created a set of stylized distressed images to pique interest. We used a stone pattern background to match local dig-sites and bold typography to create a definite hierarchy and to appeal to a younger crowd.
ABOUT THE COMPANY: ApplyAlly is a social network which allows students to search for and interact with schools they might want to attend.
CHALLENGE: To create branding with web and mobile platforms that were professional while still appealing to both high school students and college admissions professionals.
SOLUTION: We designed a very clean typographic logo but added bright colors to give it a younger spin. The layouts were kept very clean as to avoid confusion, icons were designed to create interest on an otherwise very white and modern layout